Mount Hotham

Alpine Resorts Strategic Marketing Plan 2014 - 2018

The vision of this Alpine Resorts Strategic Marketing Plan 2014-2018 is to establish Victoria's alpine resorts as 'a year round, destination of choice'.

The Plan has been prepared in accordance with the Alpine Resorts (Management) Act 1997, which requires the Alpine Resorts Co-Ordinating Council to co-ordinate, in conjunction with Tourism Victoria, the overall promotion of the alpine resorts. It is the first joint marketing plan across all the resorts, and has been prepared following an extensive industry and stakeholder consultation period.